And the Winner Is... 

Congratulations to Tammy Smith of California who won the Maxfilm Send Me to SEMA Contest! Coincidentally, Tammy was notified of her win on the day of her wedding anniversary. She  surprised her husband Marty with the trip to the SEMA Show as guests of Royal Purple that evening.  

The Smiths are Royal Purple consumers using motor oil, Max-Gear and Max-Tuff in a variety of vehicles from a 2000 Mustang to cars used for their son's junior drag racing. 

Royal Purple Dealers

Race with Bertil Roos 

Six Royal Purple dealers from across the country recently enjoyed a day of racing courtesy of the Bertil Roos Racing School at the Poconos International Raceway. Royal Purple is the official oil supplier for the school. 

Royal Purple Launches Sweepstakes

with Game Integration

In conjunction with Royal Purple's integration in Ubisoft's new Driver San Francisco video game, Royal Purple is hosting a sweepstakes on the Royal Purple Inc.Facebook fan page. The contest began Sept. 
7 and will run through Nov. 2.   

By entering the contest, fans will have the chance to win one of 12 weekly prizes, a copy of the Driver SF game for either Xbox 360 or Playstation 3.  

The grand prize is a Royal Purple wrapped Xbox 360 and copy of the Driver SF game. Winners for both the weekly prizes and grand prize will be randomly drawn from the entries received.  

Click the image above to visit the Royal Purple Driver SF site for a code to unlock a Royal Purple Cadillac Eldorado in the Driver SF game. 

Kwasniewski Enjoying Record Breaking Winning Season

You might think that Dylan Kwasniewski is an average 16-year old high school student living in Las Vegas, Nevada, but what sets him apart from other young men his age is that in a week's time he broke three series records, and took the checkered flag in back to back races driving the #03 Rockstar Energy/Royal Purple Ford on the NASCAR K&N Pro Series West circuit.

At the Toyota/NAPA Auto Parts 150 at the Colorado Speedway on Aug. 6, Kwasniewski became the youngest to win the pole position, a record previously held by Spencer Clark. At the end of the race, he was the youngest winner in the 57-year history of the K&N West Series, a record previously held by Joey Logano in 2007.

The next weekend the series moved to Montana Raceway Park for the Toyota/TCC 150. Kwasniewski was once again in Victory Lane as he crossed the finish line with a winning margin of 4.301 seconds.

Labor Day weekend, Kwasniewski won the pole position when the series moved to the Spokane County Raceway, where he finished in second place.  The K&N West series will head to the All American Speedway in Roseville, CA mid-October, and conclude the 2011 season at the Phoenix International Raceway on Nov. 12.     

Click image to view the movie featurette

"Steel gets Real" when the action feature film Real Steel opens Friday, Oct. 7, 2011 nationwide starring Hugh Jackman.  

Royal Purple has integration in the film and has launched a marketing campaign that includes Royal Purple/Real Steel posters, shelf danglers, television commercials and a Royal Purple/Real Steel spot on Powerblock TV, Sept. 24 and 25 on Spike TV.