$Account.OrganizationName

 

September 2010

 

Royal Purple, Inc. Newsletter

In This Issue

 


Royal Purple Raceway


raceway 2

Houston Raceway Park will officially become Royal Purple Raceway Jan. 1, 2011. Royal Purple recently penned the agreement for the facility's naming rights.

The venue is Houston's only major multi-purpose motorsports venue that features both a 3/8 mile oval track and a 1/4 mile drag strip. It's home to NHRA sanctioned drag racing and World of Outlaw events, and is also a frequent filming location for the popular TV show Pinks All Out.

Royal Purple will have signage throughout the venue and hospitality suites at both tracks. Tentative plans also include using the facility to film some of next season's episodes of The Forum Wars. More information will follow in the coming months.


Royal Purple Darlington 200

RP Powder Puff Off-Road Race for the Cure

 

 

 

The Green Hornet

green hornet

Royal Purple is partnering with Sony on the release of highly anticipated action-comedy The Green Hornet. The January 2011 release is based on the 1960's television show of the same name.

The movie will feature the iconic Black Beauty car as well as Royal Purple product placement. Royal Purple plans a retail promotional campaign that will include a sweepstakes and point-of-purchase. The movie trailer is available for viewing athttp://www.youtube.com/watch?v=Yo3eI-03OtU




 

XPR 3.1 Now Available!


The newest addition to Royal Purple's XPR line of extreme performance and racing oils is now available.

XPR 3.1 is our lowest viscosity engine oil designed for the most competitive classes such as Pro Stock, Pro Stock Bike, Comp Eliminator and NASCAR (qualifying).

The ultra low viscosity provides the most horsepower possible by keeping parasitic losses to an absolute minimum while providing unparalleled protection. It is the choice of NHRA Pro Stock driver Mike Edwards who switched to XPR 3.1 after it was released. Edwards is currently the NHRA points leader.

XPR 3.1 is available in gallons (case part #44205) and five gallon pails (part #05205).




 

In-stadium Billboard Feature Available to Royal Purple Distributors


RP's racing game is available free of charge for use on in-stadium video monitors/billboards. The game is a fun way to entertain fans while promoting Royal Purple. The game features three different endings; one with a different winner in each. The game is a slightly modified version of the game that will be featured at every Texans home game.

Email estephens@royalpurple.com to get your DVD copy and to request a suggested stadium announcer script.




 

New Tchotchke and Women's Wear

The RP company store is loaded with new items including: