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 Purple
Ice has been reformulated for improved
performance and protection. The new, more
advanced formulation of Purple Ice
significantly outperforms the old formula in
corrosion and electrolysis protection. In
fact, the new Purple Ice outperformed all of
the following competitive products in
temperature reduction testing as well as the
ASTM D4340 Corrosion Test: Redline Water
Wetter, Radiator Relief, Intraject
Electrolysis Arrestor, Firefreeze Motormax,
CRC Tow Kool/Enginkool (same product under 2
different labels), ProBlend 40 Below,
Prestone Super Anti-Rust, Bar's Leaks
Professional Cooling System Treatment, Zerex
Super Coolant, Schaefer Clean & Cool, and
Kwick Kool.
Another benefit of the newly formulated
Purple Ice is that it provides immediately
pacifies the aluminum in the radiator. This
means that it can be used with straight
water in aluminum radiators immediately with
no risk or concern of any adverse affects on
the aluminum.
A full dose of Purple Ice has also been
concentrated to 12 ounces versus 16 ounces.
The smaller bottle requires less plastic to
manufacture which reduces the impact on the
environment. The newly improved Purple Ice
will begin shipping in the coming weeks.
You will notice the new packaging is a solid
purple bottle instead of the clear bottle
that showed the product. The new Purple Ice
is not purple! The new formulation is so
robust that it hampers UV stability of the
dye, and the purple dye was purely for
aesthetics. We always place performance
about aesthetics!
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