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March 2010

Royal Purple, Inc. Newsletter

In This Issue

 


The Forum Wars Ready for April Debut


The Forum Wars is ready to debut in April. It is the first and only show dedicated to giving real members of actual online car communities the opportunity to go head to head with their rival counterparts in the ultimate real-world racing challenge.

Some of the featured racers include:

Presented by Royal Purple, advertised on SPEED channel and to be broadcast across the worldwide web, each episode will pit two forum members in two on track events: drag race and timed race on the road course.

Each episode will be 5 to 6 minutes in length so people can watch when they have a few minutes of downtime. Episodes will air on www.theforumwars.tv and will be available for sharing.

This first teaser ad will appear the week of April 5th on the SPEED channel.

 

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Royal Purple & Stark Motor Racing Announce Team

Royal Purple and Stark Motor Racing finalized their racing team for the 2010 season. RP sought a dynamic line up that would connect with tech-savvy consumers and racing fans. "The form of racing didn't matter as much as their (the racers') ability to connect with people," said Sponsorship Marketing Coordinator Patrick Burris.

Find out more by visiting www.starkmotorracing.com



Ring-A-Ding-Ding

Royal Purple just added new ringtones to their mobile enabled website. Select from 25 performance engine sounds including an Aston Martin, Chevrolet Chevelle, Corvette and Ferrari 308. Download the ringtones by going to www.royalpurple.mobi/ringtones on your mobile browser.



RP in the News

Royal Purple was recently featured in a nationally syndicated story featuring the topic "Price versus Value" when it comes to auto parts and maintenance. Through Feb.17, the story has been picked up by 71 Television stations nationwide and is estimated to have reached more than 30 million homes.



Bright Purple

New light-up powered Royal Purple decals are now available at the Royal Purple Company Store, and are perfect if you're into show cars or night racing.

Royal Purple WDs can use co-op funds to purchase decals and other Royal Purple licensed merchandise. Find out more about the decals at www.royalpurple.logocompanystore.com/



Iron Man 2 POP

Distributors who ordered Iron Man 2 posters or danglers should receive them by March 5.

If you ordered POP and have not receive it by that date, please email jscott@alliancegp.net.