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May 2010

 

Royal Purple, Inc. Newsletter

In This Issue

 


XPR 3.1 Now Available!


The newest addition to Royal Purple's XPR line of extreme performance and racing oils is now available.

XPR 3.1 is our lowest viscosity engine oil designed for the most competitive classes such as Pro Stock, Pro Stock Bike, Comp Eliminator and NASCAR (qualifying).

The ultra low viscosity provides the most horsepower possible by keeping parasitic losses to an absolute minimum while providing unparalleled protection.

XPR 3.1 is an upgraded, more robust formulation of the racing oil formerly known as Racing 2005.

XPR 3.1 is available in gallons and five gallon pails.

Coming Soon...Royal Purple FC-W Marine Oils

Royal Purple has developed a new line of FC-W approved marine oils. A soft launch is planned for later this year with a hard launch in early 2011. Details will follow in future e-newsletters.

 

 

 

New 3-Shelf Metal Rack

 

Based on distributor input, Royal Purple has created a new 3-shelf metal rack that is durable, mobile, attractive and perfect for a oil change center or small performance shop. Each shelf holds 12-quart bottles. The rack measures 49" tall x 21".

Distributors can use co-op dollars to order the new rack.

To order click on the photo.



 

Lauren Fixx Spring Car Care Tour

Lauren Fix is currently on her spring tour and recently stopped by a Fox affiliate to talk about the benefits of Royal Purple's Radiator Coolant Purple Ice.

Click the pic to view the clip.



 

New National Retail Accounts Manager

Jared Martin has been promoted as Royal Purple's new national retail accounts manager. The newly created position manages national retail accounts such as AutoZone, Advanced Auto, O'Reilly's and Pep Boys.

Jared has been with Royal Purple since 2000 and has held a variety of positions in sales, marketing and tech support. He is also a Society of Tribologists and Lubrication Engineers certified lubrication specialist. Jared can be reached at jmartin@royalpurple.com



 

New Communications Specialist

Marlena Solomon has been hired as Royal Purple's new communications specialist. The newly created position manages both internal and external communication including PR, literature, newsletters, etc.

Marlena is new to Royal Purple. She has a solid editorial background and is a welcome addition to the RP family. She can be reached at msolomon@royalpurple.com

email: msolomon@royalpurple.com

phone: 281-577-5049

web: http://www.royalpurple.com